In 1994, Daewoo E&C raised the standard of South Korea’s residential culture to the next level through the introduction of eco-friendly considerations into apartment buildings.
In 2003, we made another indelible mark in this field through the launch of our PRUGIO eco-friendly apartment complex brand, which showcases our philosophy of combining premium residential lifestyles with livable cultural spaces and the environment.
PRUGIO has proven its brand power by ranking first in supply performance for the eleven years since its launch as well as in the Korea Standard-Premium Brand Index (KS-PBI) survey.
It was also the first apartment complex brand to be named “Good Design”.
We also launched our PRUGIO SUMMIT high-end residential product brand in 2014, creating quality luxury living spaces. Daewoo E&C is continuously developing ‘PRUGIO Edition’, a PRUGIO product strategy newly composed after reflecting up-to-date residence trends and applying to selected apartment complex.
Daewoo E&C has supplied a number of studio apartment brands since the early 2000s, such as I-VILLE and THE O-VILLE series.
These products meet the needs of small household customers, while capitalizing on the advanced technologies we have developed through the construction of apartments and high-rise intelligent buildings.
In 2008, we introduced the PRURIO CITY small residential product that combines studio apartments with urban lifestyle homes, leading the markets for both studio apartments and urban lifestyle homes.
We will continue to develop our industry-leading reputation in the small-sized housing market backed by our insightful analysis of changing lifestyles, planning power, thoughtful product mix, and superior brand power.
People’s tastes for housing are becoming increasingly diversified and sophisticated.
To meet these trends, Daewoo E&C provides special high-end residential complexes such as the DAEWOO TRUMP WORLD in Yeouido, the Yongsan CITY PARK Apartments and the DAEWOO TRUMP WORLD Centum in Busan. Their designs have instilled great pride as local landmarks.
The DAEWOO TRUMP WORLD in Yeouido and the DAEWOO TRUMP WORLD Centum in Busan are considered exceptional examples of high-end commercial-residential buildings, incorporating leading edge technology and expertise gained through our partnership with the Trump World Tower business in Manhattan, New York.
The Yongsan PRUGIO SUMMIT has also emerged as the highest-end commercial-residential facility in its area, delivering an unparalleled luxury lifestyle.
Daewoo E&C is dedicated to creating innovative living spaces that meet the needs of consumers while leading market trends.
Following a rise in demand for townhouses that offer the benefits of natural settings and urban centers while also delivering the convenience of apartments, we are constantly evolving our high-class homes that integrate comfort while meeting these superior lifestyle needs. With this goal in mind, we have taken our high-end villas to the next level with our GREEN COUNTY and ROYAL COUNTY brands.
We are further realizing our philosophy of creating premium residential spaces that allow people and nature to coexist through our PRUGIO HEIM townhouse brand.
Daewoo E&C’s leadership in South Korea’s redevelopment, reconstruction, and remodeling sector capitalizes on our ongoing product development and advanced technologies.
The PRUGIO SUMMIT we developed in 2014 is becoming a landmark in such major areas as Seocho, Banpo, and Yongsan in Seoul. Notably, the Secoho PRUGIO SUMMIT awarded the Presidential Prize for 2017 the ‘Best Apartments to Live’, in recognition for its technology and quality.
We will continue to take the lead in creating beautiful and livable urban spaces by participating in a wide spectrum of urban redevelopment projects.